BT Sport teams up with Red Bee to increase captioned content
BT Sport has selected global media provider Red Bee Media’s automated captioning service, ARC (Automatic Real-time Captioning), to increase the amount of captioned sports content it provides to viewers by around 200 overtime per month.
BT Sport’s use of ARC is the first time a major UK broadcaster has rolled out the automated service. ARC will now support a wide range of live sports coverage alongside Red Bee Media’s existing human captioning service.
Jamie Hindhaugh, head of BT Sport, said: “We are working hard to make our programming as accessible as possible – viewers can expect to see more developments this season. Our use of ARC builds on our historic FA Disability Cup broadcasts over the past two years, which at the time were the most accessible live football match broadcasts to date in the UK.
Tom Wootton, Head of Product for Red Bee Access, added: “Providing equal access to content to all viewers is essential for successful and progressive brands. BT Sport has been at the forefront of delivering accessible content for several years with Red Bee Media, so we are delighted to further strengthen this partnership with the broadcaster as it expands its offering. At Red Bee Media, we pride ourselves on our innovation and our global team of experts, who deliver unparalleled resilience, reliability and industry-leading quality.