Parions Sport of the FDJ joins forces with the French Rugby Federation
Lotery sports betting brand, Sports Betting, has just signed its biggest and most important sponsorship deal to date. According to the agreement, the company will now be the official sponsor of the French rugby federation, the French Rugby Federation until 2024.
Parions Sport supports French rugby
The agreement will make the sports betting operator the sponsor of the federation’s men’s and women’s XV team for the next two years. In return, Parions Sport will benefit from an increased presence on the official media of the rugby federation and in the stadiums during the home matches of the French teams.
In addition, Parions Sport will include a variety of rugby content on its digital networks and social media. Thanks to the partnership of La Française des Jeux with 27,000 unique merchants, Parions will ensure the distribution and promotion of French rugby. Not only that, but Parions Sport will also support the French rugby sector by helping the French Rugby Federation organize the upcoming RFU Rugby World Cup 2023.
Fans can visit the operator’s content to find exclusive odds or to take advantage of promotions that give them the chance to win free tickets to some of the hottest rugby matches.
The Federation is delighted with the commitment of Parions
La Française des Jeux released a statement on the deal, saying it is delighted to team up with the rugby union. The company hopes that this agreement will be lasting because it believes that Parions Sport and the federation share the same fundamental values of respect and solidarity.
The parent company of the betting brand welcomes the opportunity to support French professional rugby and by extension to support France on the world sports scene.
Bernard Laporte, the president of the French Rugby Federation, welcomed Parions Sport as a partner. He noted that the brand is ambitious and has a clear vision for the next few years of partnership.
According to Laporte, the commitment of Parions Sport is a historic moment in the history of French rugby and French sport as a whole. He is convinced that this is the start of a great partnership that will have a great beneficial effect on French rugby.
La Française des Jeux is a company that has repeatedly demonstrated its support for professional sport. The company partners with some of the most prestigious sporting events in the world, including the famous American National Basketball League.
In December last year, La Française des Jeux’s technology and innovation brand, FDJ Gaming Solutions, signed an agreement with Carrus that will allow FDJ to provide Veikkaus with a digital development platform.